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Free Ways to Advertise Your Business Online in Nigeria: A Step-by-Step Guide | 7hubent Tech
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| Free Ways to Advertise Your Business Online in Nigeria: A Step-by-Step Guide | 7hubent Tech |
You know, in this Nigeria where even pure water price is skyrocketing, finding ways to promote your business for free can feel like discovering treasure. But trust me, it’s possible. Forget all the talk about needing millions of naira for billboards or TV commercials. If you’ve got data (which we all know is almost like gold these days), then you’ve got power. I’m here to share some tried-and-tested methods for getting your business out there without touching your pocket. And by the time you're done reading, you’ll understand why 7hubent Tech is your go-to for online business growth in Naija.
Before I start, let me take you back to my hustle days...
My Personal Experience: From Zero Customers to Overflow
It was 2018, and I had just launched my small shoe-making business. A business na small oh, but I get big dreams. I thought if I created a few social media pages, my customers would flood in like rainy season water. But I was wrong—dead wrong! I posted on Facebook, Twitter, Instagram, even LinkedIn (though I wasn’t sure who would buy shoes on LinkedIn), but na only my friends dey ‘like’ and my family dey ‘comment.’ Zero sales. I almost gave up, but then, a friend told me about free advertising platforms like WhatsApp TV and customer reviews. With persistence, free tools, and a sharp mouth to beg for customer reviews, my shoe-making business became the talk of the neighborhood. Now, I’m going to spill the secrets that worked for me!
How to promote your business locally in Nigeria
Why You Don’t Need to Break the Bank for Advertising
In Nigeria, many people are quick to believe that you must spend big to make big. But that’s a scam mentality. In fact, the real trick lies in knowing how to use free platforms. These platforms are gold mines for business owners like us, looking to increase brand awareness without paying a dime. Let me show you the best ways to promote your business online for free.
1. Maximize Social Media Platforms (Abeg, Don’t Sleep on This One)
Social media is not just for browsing gossip and viral skits. It’s one of the easiest ways to market your business online. Here's the deal:
- Instagram: With Instagram, post quality pictures of your products (clear, sharp pictures oh). Use trending hashtags like NaijaBusiness, LagosEntrepreneur, ShopNaija. The hashtags will help your post reach more people.
- WhatsApp TV: Forget all the other platforms, 7hubent Tech’s WhatsApp TV is where the real magic happens. Here, you can post your product updates and reach a large audience without lifting a finger or paying a kobo. Just tell them I sent you.
2. Leverage Email Marketing (Yes, People Still Read Emails)
If you’re not using email marketing, my friend, you are missing out. It’s one of the most effective ways to stay in touch with your customers and build long-term relationships. Collect emails from your customers whenever they buy something from you. Then, send them monthly newsletters with new products, promotions, and updates.
Free email tools like Mailchimp will help you send professional-looking emails to your customers and keep them coming back. I used to think nobody checks email, but the day I started sending my business updates, the orders increased.
3. Use Customer Reviews (Let Your Customers Talk for You)
In Nigeria, nothing sells faster than word of mouth. People trust recommendations from their friends or family more than any advert. After every successful sale, ask your customers to drop a review or even a testimonial. Post these reviews on your social media or website.
When I started posting reviews, more people began trusting my business. I even created a section on my WhatsApp status where I saved all the reviews for new customers to see. Trust me, this works wonders. If people say your product is ‘fire,’ more people go wan experience am.
4. 7hubent Tech: The Free Advertising Hero You’ve Been Waiting For
This is where 7hubent Tech comes in like a knight in shining armor. It’s Nigeria’s most effective free advertising platform on WhatsApp. Forget Instagram influencers that will charge you the price of a car for one post. With 7hubent Tech, all you need is your product, a catchy description, and a little charm.
How does it work?
7hubent Tech creates WhatsApp groups dedicated to business promotion. You can share your business there for free! Yes, you heard me right—FREE. You’ll get immediate visibility without spending a naira. So why spend money on expensive ads when you can get thousands of eyeballs on your product for free?
5. Utilize Free Business Listings
If you’ve never heard of business directories like Google My Business, this is your wake-up call. Listing your business on Google My Business will allow people to find you when they search for your product or service online. Other free listing sites include:
- VConnect- Businesslist.com.ng- Finelib.com
By listing on these platforms, you’ll increase your business visibility.
FAQs About Free Advertising in Nigeria
Q: Is it really possible to advertise my business online for free?
A: Absolutely! Social media, email marketing, and 7hubent Tech’s WhatsApp TV are all platforms where you can promote your business without spending money. It’s all about leveraging what’s already available.
Q: How can 7hubent Tech help my business?
A: 7hubent Tech is a free advertising platform that uses WhatsApp groups to promote Nigerian businesses. Once you share your business information, you can reach thousands of potential customers without paying for ads.
Q: What’s the best way to gather customer reviews?
A: Politely ask your customers for feedback after they’ve used your product or service. Offer a small incentive, like a discount, in exchange for a review if necessary.
Q: Is email marketing still effective in Nigeria?
A: Yes! Even though people think email is outdated, businesses are still making serious money through well-crafted email campaigns.
Final Thoughts: It’s Time to Get Serious
I’ve shown you the free ways that I, personally, and many other successful business owners, have used to advertise businesses online in Nigeria. Don’t just read this and move on; apply these strategies. Get on social media, collect emails, ask for reviews, and most importantly, sign up on 7hubent Tech to promote your business for free.
Before I leave you, one last question: What’s stopping you from growing your business online today? Share your thoughts with me in the comments below. Let’s help each other out, because in this Naija, we rise by lifting others!
Now that you have these steps, there’s no excuse to remain invisible. Naija is waiting for you and your business to shine. And remember, 7hubent Tech has got your back.
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